Strategy-Led Creatives and Messaging Designed to Resonate With Our “Vintage Bargain Hunters” Customer Group
Debbie’s Treasure Warehouse relocated to a new store in Wangara, and the goal was to rebuild location awareness fast and drive visits. Instead of a standard “we’ve moved” announcement, I created “Treasure Hunt: New Location Edition” to frame the relocation as a new hunting ground for our 18 to 28 vintage bargain hunters customer group. The campaign focused on showcasing one off treasures and under-$40 finds while consistently reinforcing the new Wangara location with clear direction led calls to action.
What I Built
I developed the campaign concept and messaging framework, then produced a small set of high-impact assets designed to reach locals quickly and repeat the new location cue across 3 channels.
Planned a 3-week rollout focused on awareness, then visit intent
Created the hero Instagram Reel showcasing under-$40 treasures in the new store
Designed a Facebook carousel ad using a “treasure shelf” visual to highlight product variety
Wrote and designed an email newsletter to announce the move, explain what’s new, and drive store visits
Ensured every asset clearly communicated “New location: Wangara” and guided people to directions
Technical Decisions
I made creative and channel choices to match how this audience actually shops: fast, visual, and driven by the thrill of discovering something first.
Used short-form video (Reels) as the primary reach driver because it performs best for 18 to 28 and shows the new store visually
Built the carousel around a long “treasure shelf” image so the variety is instantly understood in one swipe sequence
Kept typography and tone consistent with the Debbie’s Treasure Warehouse brand guide to maintain trust and recognition
Repeated the Wangara location cue and “Get Directions” style CTA across all assets to maximise recall and reduce friction
Chose Meta ads as support channels for local intent and efficient geographic targeting
Outcome
The campaign delivered a cohesive multi-channel move announcement that felt on-brand and engaging for younger vintage bargain hunters, positioning the new Wangara store as a bigger “hunting ground” rather than just a new address.
Instagram reel recieved 1400 oraganic views 59 likes 4 Comments and 18 shares
The Facebook Carousel/Meta Ad: Total Ad Spend: $315, Landing Page Views: 4,900, Cost Per Landing Page View: 0.06 cents
Email Newsletter recieved a 38 percent open rate and 4 percent click through rate